From the Hum of Machinery in Nantong to the Resonant Clang in Gyms Worldwide: Chinese Manufacturing Steadily Lifts the Weight of the Global Fitness Market
The global fitness industry is entering an era of accelerated consolidation and technology-driven transformation. According to the latest data, the global fitness industry market size is projected to exceed $150 billion by 2025, with China emerging as the largest single market in the Asia-Pacific region, accounting for nearly 40% of its share.
Within this booming market, fitness equipment manufactured in China already constitutes 63% of global export value. As one of the representative manufacturing enterprises in China, Baopeng Fitness Technology is carving out its own development path in the highly competitive global market through a dual-track strategy of intelligent manufacturing and brand development.
The Advantage of the Chinese Supply Chain
The Chinese fitness equipment supply chain holds a pivotal position in the global layout. In 2023, products from Mainland China accounted for 68% and 75% of fitness equipment imports into the United States and the European Union, respectively. Even amidst fluctuations in the global trade environment, overseas brands’ reliance on the Chinese supply chain remains strong.
At the supply chain level, Chinese-made fitness equipment accounts for 63% of global exports, although core sensors for smart devices still rely on imports. This also drives Chinese manufacturing enterprises like Baopeng to accelerate independent R&D of technology, climbing towards higher value-added segments of the industrial chain.
Baopeng’s Role as a Manufacturer
Within the industrial chain, Baopeng Fitness Technology positions itself as a professional manufacturer of fitness equipment. It is reported that Baopeng Factory’s monthly production capacity reaches 2,500 tons of dumbbells and 1,650 tons of weight plates. Leveraging its **solid manufacturing strength and rigorous quality control procedures, it has become a representative of “Intelligent Manufacturing in China” within the global fitness equipment supply chain, providing substantial capacity support for China’s 61.63% share of fitness equipment exports.
Baopeng’s competitive advantage lies in its end-to-end quality control system. The entire process, from raw material procurement and production manufacturing to product delivery, undergoes strict quality control to ensure products comply with the highest standards within the industry.
The Strategic Significance of the VANBO Brand
In response to changes in the global consumer market, Baopeng Company actively promotes the transformation and upgrade from “manufacturing” to “intelligent manufacturing.” The VANBO brand emerged as a crucial part of Baopeng Factory’s strategic development.
As the core brand independently cultivated by the factory, VANBO inherits Baopeng’s technical DNA. Products launched under this brand, such as the ARK series dumbbells, Gravity Ring dumbbells, and weight plates, continue this legacy. Taking dumbbells as an example, the full welding treatment applied after the assembly of the ball head and handle provides dual insurance for tightness.
The deployment of the VANBO brand not only allows Baopeng to directly connect with the domestic end market but also creates a complementary structure where “ODM/OEM outsourcing ensures scale, while the proprietary brand leads innovation,” opening up new growth curves for the company in global competition.
Future Development and Transformation
As the global fitness industry continues to consolidate, Baopeng is moving from its factory in Nantong to the world stage, leveraging its manufacturing strength, quality systems, and environmental layout. Technological iteration has become a key driving force for enterprise development. Baopeng has continuously promoted technological evolution—from the first-generation semi-automatic production lines, to the second-generation refined production, and now to the fourth-generation Intelligent Product R&D Center.
Baopeng’s transformation path represents a microcosm of China’s fitness equipment manufacturing industry—transitioning from OEM production to proprietary brands, from quantitative expansion to quality improvement, and from following and learning to innovating and leading.
Currently, the Chinese fitness market is witnessing trends such as increasing penetration of smart equipment and intensified consumer stratification. Baopeng Fitness, leveraging its factory’s technical and the VANBO brand’s market insights, is continuously seizing industry opportunities. In the future, supported by the expansion wave of the global fitness industry and the growth dividends of the Chinese market, Baopeng will continue to deepen technological innovation and brand building, consolidating its core position in the supply chain with its dual-track strategy, and assisting the Chinese fitness equipment industry in transitioning from “scale leadership” to “value leadership.”
Post time: Nov-21-2025
